Intern Nurse Students` Perception of Self Marketing Skills and its relation to self-esteem.

Document Type : Original Article

Authors

1 Nursing administration, Faculty of nursing-Cairo University-British University in Egypt

2 Psychiatric mental health nursing, Faculty of nursing-Cairo University

3 Nursing administration, Faculty of nursing-Tanta University- Egypt

Abstract

Background: Earlier this decade, the nursing graduates labor market became very competitive with an increasing supply of nursing graduates which put great pressure on nursing graduates to enhance their self-marketing skills and boost their self-esteem. The study aimed to assess intern nurse students' perception of self-marketing skills and its relation to self-esteem. Design: This study was carried out using a descriptive correlational design. Setting: the study was carried out at Cairo University hospitals in different clinical training areas where nursing interns spent their internship year. Subjects: A convenience sample of 405 intern nurse students who volunteered to participate in this study and registered for the internship year at Faculty of Nursing - Cairo University were included. Tools: three tools were used for data collection as follows: (a) Personal Data Questionnaire (b) Self-Marketing Skills Questionnaire, and (c) Self-Esteem Questionnaire. Results: the study results demonstrated that the highest percentage (75.10%) of the intern students had a high perception level regarding self-marketing skills, as well about three quarters (75.5%) of intern students had a high level of self-esteem. Conclusions: there was a highly significant statistical positive correlation between intern students’ total perception of self-marketing skills and their self-esteem. Recommendations: Self-marketing skills should be emphasized in the nursing educational programs to enhance graduates’ employability.

Keywords

International Egyptian Journal of Nursing Sciences and Research

Articles in Press, Accepted Manuscript
Available Online from 29 July 2023

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